Behavioral Design Studio
NoisetoSignal.
People don't make decisions. They make defaults. We design better defaults.
Read the cases→02 / Noise
Most organizationsare optimizingthe wrong thing.
They measure clicks, not cognition.
Conversions, not comprehension.
They're fluent in noise.
The Curiosity System
Signal doesn't emerge.
It's engineered.
STIMULUS
NOISE → SIGNAL
SIGNAL
04 / Work
Three architects of attention.
Behavioral design and knowledge-architecture analysis of creators who engineer outcomes at scale.
Dan Koe
Engineers Authority
2.4M+ across platforms
X / Twitter (~1.2M) · YouTube (~650K)
Read Analysis ——→
Ali Abdaal
Engineers Trust
6M+ across platforms
YouTube (~5.8M) · Newsletter (~500K+)
Read Analysis ——→
Justin Welsh
Engineers Demand
850K+ across platforms
LinkedIn (~550K) · X / Twitter (~230K)
Read Analysis ——→
05 / Signal Source
I study why people
do what they do —
then build systems
that work with it.
Zacklyn Barnes is a behavioral designer at the intersection of marketing, instructional design, and UX — helping organizations close the gap between what people say and what they actually do.
Curiosity Inc. exists because most interventions are designed for the behavior we wish people had. The work here is designed for the behavior they actually have.
Discipline
Behavioral Design
Focus
Cognition → Action
Based in
Houston, TX